PRACTITIONER'S TOOLBOX

Marketers, human resource specialists, CEOs, public policy experts or any decision-maker, understand that decoding behaviour is key to influencing consumer choices, solving business problems, improving employee engagement, improving the health and wellbeing of their citizens and many more. 

However, just understanding of current behaviour is insufficient to effectively change it. 

Behavioural science can help to: 

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• Deep dive into specific barriers and the biases that explain current behaviour 

• Device ways to intervene and change behaviour within culture and context. 

Making humans adopt ideal actions over time (behaviour) is hard. Making it stick (habit) is harder. 

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A good practitioner starts with the behavioural problem. Framing the appropriate behavioural problem in behaviour (or action) terms is key to driving change. Then appropriately observing and recording cultural nuances, and deep dive into closely understanding capability to take the desired actions provides the required foundation to designing interventions. Alongside for effective interventions that help adopt the target behaviour, its critical to understand the underlying motivators and contexts/ environment in which the desired behavior has to be done.

The behavioural science literature provides much an inspiration on why certain biases commonly hold humans back and suggests principles that can be adapted to address these biases. Many frameworks and models exist in the practitioner's toolkit. The knowledge of how these can be used with data and design to deliver the right interventions is the behaviour scientist's superpower.

If you want someone with this superpower, you've reached the right place. Click here to read about how we have addressed behavioural challenges faced by brands and organisations